VIPs Only: Inside the #GUESSDare Fragrance Party

Even if you’re not one of the 6.7 million currently following Hailey Baldwin on Instagram, there’s still a chance you caught wind of one of the biggest events hosted by GUESS this year: the #GUESSDare Fragrance Party.

Celebrities, influencers and GUESS Girls from around the globe gathered at Ysabel in West Hollywood to celebrate the launch of two new GUESS fragrances, Dare and Double Dare.  Most notably, Hailey Baldwin slayed in the Jessie Denim Jumpsuit; Cameron Dallas stole hearts wearing one-of-a-kind pieces from the vintage archives; and WAGs babes Sophia Pierson and Natalie Halcro even showed up to show off winning pieces from the #Marciano Collection. Other guests included Charlotte McKinney, Shaun Ross, Mohamed Hadid, Mario, Corrine Foxx, Jillian Rose Reed and Russell Simmons who took his turn manning the check-in desk. Seriously – you had to be on the guest list to get past him.

Don’t worry if you missed it, Facebook Live caught the event in real time. You’ll notice that aside from notes of juniper berry, geranium and jasmine from hundreds of A-listers drenched in the #GUESSDare fragrance, there was something else in the air. Love, perhaps?

Click here to find out.

Click here and here to try the fragrance.

Go ahead… We Dare you.

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#GUESSGirl Hailey Baldwin in the Jessie Denim Jumpsuit
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#GUESSGirl Ellie Gonsalves and Kara Del Toro celebrating #GUESSDare 
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GUESS Co-Founder Paul Marciano with newest #GUESSGirl and face of the Fall 16′ Campaign – Hailey Baldwin 
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Paul Marciano with WAGS babes Sophia Pierson and Natalie Halcro wearing #Marciano
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Cameron Dallas in one-of-a-kind vintage Varsity Jacket from the Guess archives

The Band Behind the Music: The Young Wild

The Young Wild’s latest song “Not a One” is featured in the GUESS Global Spring campaign video recently shot in Mykonos, Greece. The band’s infectious single sets the mood for the campaign with its stellar songwriting, allegiance to soul, and its precision grooves. Continue reading The Band Behind the Music: The Young Wild