Blue Jeans Go Green™ ♻️

Remember that pair of distressed denim capris from 2014, or that jean vest you wore to a festival once? Chances are those denim pieces are sitting somewhere at the bottom of your dresser drawer or tucked back in your closet to be forgotten about. Until now.

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We’ve partnered with our friends at Cotton for a Denim Recycling Program to help you rid of your unwanted blues!

Here’s how:

  1. Visit GUESS stores from now through October 1 with any denim clothing item (from any brand) to be recycled into UltraTouch™ Denim Insulation.
  2. Receive an offer for up to 30% off a new denim item as our way of saying thanks.

It’s that simple!

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How you’re making a difference:

By recycling worn denim into insulation, you’re helping to keep textile waste out of landfills AND contributing toward building efforts in communities around the country.

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Change your wardrobe. Change the world. 

For more info visit

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