All Hail, Hailey Baldwin–A Reigning Queen of Street Style

Off the runway, GUESS Girl Hailey Baldwin is a master of the model-off-duty street style look. With an ever-so-effortless fashion, she slays the denim game and makes even the most basic of sweatpants look sexy.

Dying to know how she does it?

HER SECRET WEAPON: Behind the best-dressed celebs is an even better dressed stylist.

Amarsana Gendunova wearing the Lisbeth Maxi Shirtdress from GUESS
Meet Amarsana Gendunova, a rising name in the world of style mavens. Working daily with celebrities and models like Hailey Baldwin prepare for red-carpet events and cover shoots, she is no amateur when it comes to helping her clients dress to impress for the cameras.

In an exclusive interview with GUESS, Amarsana shares her experience working with stars, her professional styling tips and two curated outfits featuring the newly released Guess Fall ’16 Collection to showcase how you can elevate your “off-duty” days inspired by Hailey Baldwin.

Having worked with several influencers, your work with Hailey Baldwin stands out. How would you describe Hailey’s style?

The first words that comes to mind are chic, effortless, and sexy.

What do you look for when you are styling an outfit for Hailey off the runway? Can you tell right away if she will like something?

It depends on the occasion. I recognize what will work and not work, but it’s important to have a lot of options.  Sometimes even the pieces we thought wouldn’t work end up being amazing.


Click here to explore the Fall 2016 Campaign featuring Hailey Baldwin


How does her everyday style differ from her red-carpet looks?

From what I see, her everyday style is very casual. It includes everything from sneakers and bomber jackets to shorts and crop tops. On the red carpet, Hailey goes for fitted dresses that are definitely more glamorous and have higher hemlines to show off her amazing legs.

Can you name the top three must-haves in Hailey’s wardrobe? Is there one piece she couldn’t live without?

I would say, denim shorts are a must-have in her closet. Statement jackets are also a must – bombers jackets and oversized coats. Lastly, really good boots and sneakers.

What is Hailey’s favorite piece from the GUESS Fall Collection?

Hailey fits perfectly with GUESS because she likes to feel sexy and effortless. And she loves anything denim and a good statement jacket; for example the bomber and the denim jacket with the detail on the back is a must.


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Click here to explore the Fall 2016 Campaign featuring Hailey Baldwin


How do you like working together and what attracted you to her style?

Hailey knows exactly what she likes and has great taste. She is easy to work with and makes even a simple white t-shirt look incredible.

Is there a specific place or person you look to for style inspiration?

The runway, the streets of New York and Paris. I also find inspiration from different artists for example: the French artist Martial Raysse, photographers Helmut Newton, Peter Lindbergh and talented friend Rayan Ayash who shot the Guess Campaign with Hailey. 

What do you see as the top street style trends for Fall?

Anything biker-like. An amazing leather jacket is a must-have for fall or a good pair of faux-leather pants. Puffy jackets and his & hers clothing, too.



“Hailey loves to mix basic pieces with a statement coat for a cool and classy look.”

Shop the Look:

Mid-Rise Ankle Skinny Jeans

Aline Short-Sleeve Boxy Tee

Jollie Low-Top Sneakers

Leopard Coat (Coming Soon to


“Layer this look with an oversized jacket.”

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Shop the Look:

Alia Applique Bomber (coming soon to

OR you can steal HIS: Duke Embroidered Bomber Jacket

1981 High-Rise Denim Shorts in Blackhill Destroy Wash

Maja Ribbed Mock-Neck Tank

Galyna Mid-Calf Booties

Cara Round Sunglasses

Click here to discover more on the Fall 2016 Collection Campaign featuring #GUESSGirl Hailey Baldwin.

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